The Artisan doughnut maker was founded in Shrewsbury in 2017. As well as the original store on Claremont Hill, there are now branches in Telford, Newcastle-under-Lyme, Lichfield, Nantwich, Chester, Warrington, Widnes and St Helens as well as an online delivery service.

To celebrate its sixth birthday, the first 100 customers to the company’s stores tomorrow will be presented with a mouth-watering prize.

The first five paying customers will be given a Galactic Homer doughnut and a Planet Doughnut Gold Card entitling them to 12 free doughnuts.

The next five people get a Gold Card, while 90 more will be presented with a free doughnut.

Planet Doughnut will also be launching its improved loyalty app and birthday and VIP clubs.

Duncan McGregor, founder of Planet Doughnut, said: “When I started Planet Doughnut in Shrewsbury I had big dreams for the company and, thanks to our tremendous customers and brilliant staff, we now have stores in nine locations and continue to go from strength-to-strength.

“By way of saying thank you, we wanted to give something back and so the first 100 customers at each of our stores will get a free gift.

“We also have lots of other exciting things planned for the rest of the year so watch this space.”